Transforming Sales Job Aid Design with Corporate Job Aid Branding
A well-structured corporate job aid branding approach can make a significant impact on training effectiveness. Our client needed a sales job aid design that aligned with their corporate learning resource design while maintaining its original structure. By enhancing the professional job aid formatting, we created a branded instructional material that was both visually engaging and easy to use.
This redesign not only improved clarity but also ensured the document fit seamlessly within the company’s eLearning materials. In the end, the project successfully merged job aid branding with practical usability, making it a valuable asset for the sales team.
Challenge
The client provided a sales job aid design that lacked corporate branding and a professional look. However, they did not want to alter the structure or content. The primary challenge was to integrate their corporate identity into the document while maintaining the existing format.
Goal
Our objective was to refine the corporate job aid branding by applying a branded instructional material approach. The document needed to be clear, visually engaging, and aligned with the corporate learning resource design. In addition, it had to remain easy to use for the sales team and seamlessly transition into an eLearning module.
We redesigned the sales job aid design to align with the client’s corporate job aid branding guidelines while preserving the original structure. This ensured a seamless transition for users already familiar with the content.
Features
Professional job aid formatting – The structure remained the same, but we enhanced the design for clarity.
Branded instructional materials – We applied corporate colors, fonts, and assets to reinforce brand identity.
Visual improvements – Icons, spacing, and layout refinements made the document more readable and engaging.
Print-ready and digital-friendly – The final design was optimized for both print and digital use.
eLearning integration – The branded document was successfully implemented into an online training module.
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
The client was thrilled with the results. They appreciated the corporate learning resource design, which not only improved the document’s visual appeal but also made it easier to use. Sales teams found the new format highly effective, and the company later expanded the branded instructional materials into an eLearning project.
This project highlighted how thoughtful corporate job aid branding can improve usability and reinforce a company’s identity across multiple learning formats.
