MyChart Explainer Videos – Motion Graphics for Healthcare

Overview

St. Luke’s Health Plan needed a trio of short, engaging explainer videos to guide patients through their MyChart app and coverage benefits. With minimal visual references provided, I built a full visual system using their website assets—balancing clarity, tone, and pacing within a 3-day turnaround.

St. Luke’s Health Plan logo on a solid blue background, used for animated healthcare training video branding.
Smiling woman on phone next to branded blue screen reading “We’re here to help”—visual from healthcare microvideo.
Patient using a tablet to video chat with a doctor, representing virtual care in healthcare explainer video.
Laptop screen displaying virtual care message and doctor consultation, part of St. Luke’s training video visuals.

The Challenge

The agency’s brief was light on references, but the videos needed to feel polished, branded, and user-friendly. I had to:

  • Extract visual identity cues from their website and brand guide.
  • Design clean visuals and 3D iconography from scratch.
  • Set the right mood with music, transitions, and pacing.
  • Complete the entire design, animation, and delivery cycle under tight deadlines.
After Effects interface showing 3D laptop asset and timeline setup for MyChart explainer video animation.

The Build

  • Storyboard Interpretation

    Translated the loose storyboard into a cohesive visual flow.

  • Motion Design

    Created motion graphics and transitions using After Effects and Premiere Pro.

  • Asset Creation

    Built branded 3D and flat design elements from scratch in Illustrator and Photoshop.

  • Audio + Music

    Chose a music track that matched tone and timing. Used AI voice for internal reviews.

  • Versioning

    Delivered three unique yet stylistically unified videos.

What Happened

The final videos were approved on first review. Both the agency and client praised the professionalism, branded feel, and clear visual storytelling—despite the speed of production.

Tools Used

Adobe Photoshop

Adobe Illustrator

WellSaid Labs

Adobe After Effects

Premiere Pro

Adobe Audition

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